Integrated Retail Limited (known to our friends as iRex) has been delivering shelf-edge retail technology solutions since 1998, helping retailers such as Dixons Carphone and Gift Universe raise their game to transform consistency, compliance and customer experience at the shelf edge.

In 2018, iRex was acquired by Vestcom International, Inc. the leading provider of technology-enabled shelf-edge media solutions to the retail and consumer products industry. The capabilities, innovation and transformative power of iRexM3 now sits happily within the Vestcom family. Clients have the confidence that comes from being backed by one of the world’s largest and most respected retail technology companies: responsible for 3.5 billion price changes, and powering the shelf edge for over 70 retail estates.

Our more than 20 years of experience delivering real-time pricing and marketing messages direct to shelf edge allows clients to enjoy market leading shelf edge point of sale, enabling them to move rapidly as part of any digital transformation strategy.

Retail is undergoing the most profound and far-reaching changes in history – and iRexM3’s cloud-based SaaS solution is increasingly the go-to platform to allow retailers to use the most appropriate, best-fit shelf-edge technologies to do everything – from print compliance up to real-time, intraday pricing on any display technology.

iRexM3 clients benefit from the exceptional layout designs and business logic built in and evolved from delivering to some of the most demanding retail POS functional and design requirements of leading European retailers.

Digital transformation at the shelf-edge doesn’t have to be slow, hard or costly. Talk to us – we’ll show you how iRexM3 by Vestcom will allow you to join the global retail elite.

Our Team in the UK

Steve Thornton-Greet is the Chief Growth Officer of Vestcom International, and has over 30 years of retail experience, first with Dixons in the 1990s, then as one of the founders of iRex. Steve has a passion for appropriate endpoint technology that supports in-store retail teams.

Paul Nicell is the Chief Systems Architect for the iRexM3 software, a founder of iRex and formerly a senior developer at Adobe. Paul has deep domain expertise in retail enterprise software, cloud computing

Sally-Anne Rafferty is a Project Manager, and an experienced graphic designer. She joined iRex in September 2013. Experienced with the iRexM3 template design software, she previously had many years experience working at Dixons Stores group, designing and developing the ticketing for them. She currently manages all client implementation and development, and is trained in Agile Project Management techniques.

Nicky Thornton-Greet is responsible for HR and Accounting, and is also a founder of iRex. She previously managed print buying and POS for Dixons Stores Group.