Last weekend we were proud to exhibit our iRexM3 platform in partnership with Sannova Digital Signage at the 2016 China Franchise Expo (CFE) in Beijing.
The CFE attracts thousands of franchisors from across China and worldwide to display their concepts, products and service to Chinese investors. In its 18th year, the CFE, organized by China Chain Store & Franchising Association, has become one of the leading exhibitions in the industry attracting 500 brands from 70 sectors.
As well as showcasing our Signage Direct dynamic pricing system with Sannova at the CFE, we also had the chance to meet with representatives from Chinese supermarkets to whom we were introduced by the President of the commercial district and the Mayor of Beijing’s equivalent of silicon valley.
Naturally we couldn’t travel so far without taking time out for a little sightseeing and of course time to sample the local cuisine which was fantastic and an experience on its own.
Overall it was an incredible experience, and opportunity to engage with the market in China and to strengthen our relationship with our partners there. We were delighted with the interest that was shown in our iRexM3 system, our ESLs and in the Sannova screens, and look forward to the chance to work with investors over there.