Gift Universe Group choose iRexM3 as their multimedia pricing system

Gift Universe Group, the fast-growing gifts and gadget retailer, whose brands include Menkind and RED5, today announced that they have chosen Integrated Retail’s iRexM3 as their multimedia pricing system.

Gift Universe has grown consistently and impressively in the highly competitive gifts and gadgets market, and this growth is even more striking against a backdrop of the highly publicised difficulties and challenges in today’s retail market.

Gift Universe has achieved this growth through canny retailing, dynamic merchandising and constant innovation at the shelf edge, where thriving retailers are winning by connecting powerfully with their customers. This ability for engagement has to integrate across all channels – both on and offline – as well as handle seasonal surges in demand. For Gift Universe, this often involves seizing short-term, pop-up retail opportunities that require rapid merchandising to maximise sales.

iRexM3 will allow Gift Universe to rapidly deliver clear, consistent and effective signage at the shelf edge, whatever the media.

Paul Kraftman, Gift Universe’s CEO, is excited by the possibilities:

“The reality is that retail is dividing into two groups: those that constantly innovate and engage with customers using digital technologies; and the rest. We delight our customers with technology products, and we are excited at the possibilities iRexM3 offers in enabling that excitement and engagement at the point our customers discover these products in-store. The ability to ensure pricing and product information is consistent down all channels and across our brands and estate – both on and offline – is key. This is no longer a nice-to-have in edging ahead of our competitors.”

Steve Thornton-Greet, CEO at Integrated Retail, anticipates a partnership working on many levels:

“In a period of intense and profound change on the High Street, those retailers able to move fast, as Gift Universe do, and integrate online and offline are winning big. Integrated Retail has 17 years of proven shelf-edge content delivery expertise, and the capabilities of iRexM3 deliver that compelling, timely and experience-rich content to make the retail experience as exciting for customers as the gadgets Gift Universe sells. It’s a powerful fit that works on many levels, and we look forward to supporting Gift Universe in maintaining its impressive growth.”

iRexM3 works with the widest range of shelf-edge technology and traditional POS, letting retailers like Gift Universe innovate, test and identify appropriate technology solutions that deliver results and can be rolled out sustainably. Best of all, providing consistency and compliance across all channels, and improving the in-store experience offers the holy grail of 21st century retail – online to offline (O2O).

Want to understand how iRexM3 can help you innovate at the shelf-edge? Request a demo today by calling 0344 225 0505/6. Or email

About Integrated Retail
Integrated Retail Limited (known widely as iRex) have 17 years of experience in delivering pricing and marketing messages, direct to shelf edge.

iRex’s innovative M3 SaaS cloud solution offers delivery of large scale POS, dynamic shelf edge tickets, electronic shelf edge labels and real-time automated signage content from a single data feed. Clients using iRex’s solutions enjoy market-leading shelf edge point of sale: One version of the truth delivered across an entire retail estate.

iRex offers full lifecycle project delivery, from requirements gathering, analysis and design, development and implementation to testing and support.

About Gift Universe Group
Gift Universe Group, (formerly Menkind Group) is one of the UK’s leading and fastest growing operators in the gifts and gadgets industry. The company began trading as Menkind opening their first store in 2002 in The Chimes Shopping Centre in Uxbridge. Under the direction of Founder and Chief Executive Paul Kraftman, Gift Universe Group has grown organically and through the recent acquisitions of retail business RED5 and wholesaler The Source in August 2015. Brands under the business include Menkind, RED5, The Source and Gadget Grotto.