Vestcom wants you to join the Retail Winners at RetailEXPO with seamless pricing in real-time

Retail Price and Ticketing Transformation - iRexM3 by Vestcom

Toddington, UK – April 4, 2019 – A year after their entry into the UK market, Vestcom wants you to join the retail winners by offering seamless pricing in real-time at the shelf-edge

After a whirlwind year which saw its entry into the UK market through acquisition of Integrated Retail Ltd, Vestcom invites retailers to join them at RetailEXPO Olympia on May 1-2. The reason? To discover the transformational power of their cloud-based seamless pricing solution iRexM3 – now backed by the world’s leading technology-enabled shelf-edge media solutions company – Vestcom.

Profound and painful change: this is the reality of retail in the twenty-first century. But for every high-profile casualty and ‘death of retail’ story in the media, there are dozens of success stories – retailers and brands who realise that the only growth channel left is one in which customers discover products at the most valuable real estate in physical retail: the shelf edge.

Vestcom knows the huge benefits and business advantages that come from bringing your ‘A-Game’ to the shelf edge. Their cloud based, software-as-a-service seamless pricing solution iRexM3 allows retailers to deliver everything – pricing, promotion and key messages – to the shelf edge, whatever the media, in real-time.

Flexibility is key, and iRexM3 supports any appropriate shelf edge technology to deliver pricing solutions in real-time to the shelf edge. It allows retailers to rapidly deploy, test, evolve and scale their way through the digital transformation process. Compliance is baked in, as you would expect from a platform originally developed for some of the world’s most demanding retailers

Fully modular with an ability to be deployed quickly to a single shelf or an entire retail estate, iRexM3 allows retailers to grab quick tactical wins whilst staying within a broad digital transformation strategy. iRexM3 allows integration with legacy pricing systems while enabling the widest range of technologies – print and paper, ESLs, electronic shelf strips, signage and screens – without the need to make big bets on a single tech, or be ‘locked in’ to a specific vendor.

RetailEXPO 2019 at Olympia on May 1-2 is a huge global gathering of retail technology, combining the latest thinking and products in retail tech, design and digital signage. Vestcom will be deploying a live integration of iRexM3, together with partners and clients who will be sharing their experiences and insight into the power of seamless pricing in real-time.

When Retailers deliver their vital marketing message – compliant, compelling and appropriately rendered – across all price points in real time, they maximize customer loyalty through effective sales and superior customer experience. Retail winners place customer loyalty at the heart of a thriving retail business.

Vestcom will be on stand 5D59 in the Tech Zone. See iRexM3 in action, or email to reserve a full tour and meet members of the Vestcom team. You can reserve a tour here:

About Vestcom International, Inc.

Little Rock, Ark.-based Vestcom is the leading provider of technology-enabled shelf-edge solutions for the retail and consumer products industry – delivering proven results and influencing shopper behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than three billion price/promotion updates weekly through its production facilities located across the United States. Vestcom’s services benefit retail clients by reducing total cost of ownership, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information about Vestcom visit


About Integrated Retail

Integrated Retail Limited (known widely as iRex) have 17 years of experience in delivering pricing and marketing messages, direct to shelf edge. iRex’s innovative M3 SaaS cloud solution offers delivery of large scale POS, dynamic shelf edge tickets, electronic shelf edge labels and real-time automated signage content from a single data feed.

More about RetailEXPO here.