Vestcom partners with xplace and SES-imagotag in Currys PC World ESL Deployment

Congratulations to the Dixons Carphone team behind the recent Electronic Shelf Edge Labels (ESL) installation at Currys PC World in Watford.

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Vestcom partnered with xplace and SES-imagotag, working jointly with the team from Dixons Carphone over six months to plan, design and install a system which has iRexM3 providing the integration layer, ticket creation and business logic.

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A picture might be worth a thousand words, but there is something almost mesmerising about the impact of an ESL, both alone and in combination.

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It is, possibly, the potent combination of form and function, aesthetic and retailtech. An ESL embodies technology right at the point where price and promotional tell a compelling story to a customer and sells at the shelf edge.

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Could you harness the power of seamless pricing in real-time? Interested in learning how iRexM3 delivers all your pricing messages to the shelf-edge from a single data source? Email us and we’ll show you how seamless pricing in real-time can help you join the retail winners.