Storytelling at the Shelf-Edge: iRexM3, Gift Universe and MenKind

Retail is hard – physically demanding, unpredictable and fiercely competitive. Customers continually expect more, and the phone in their pocket is increasingly a tool to shift a unique shopping experience lives both online and out in the real world. Retail is also undergoing fundamental change, with spectacular winners and some big-name losers. Those retailers wanting… Read More