Did you know that ESLs can harness the technology of NFC to help sales in store? Yep, we were surprised too.

Last year, Vestcom and its partners SES and xplace delivered a ground-breaking pilot to a large consumer electronics client in the UK. The goal was to digitise the shelf edge (primarily with Electronic Shelf Edge Labels or ESLs) to reduce the huge amount of wasted time, effort and errors caused by paper tickets. But we… Read More

Storytelling at the Shelf-Edge: iRexM3, Gift Universe and MenKind

Retail is hard – physically demanding, unpredictable and fiercely competitive. Customers continually expect more, and the phone in their pocket is increasingly a tool to shift a unique shopping experience lives both online and out in the real world. Retail is also undergoing fundamental change, with spectacular winners and some big-name losers. Those retailers wanting… Read More

Epson and Integrated Retail Partner to Transform Retail Ticketing

London, 06 June 2018; EPSON & Integrated Retail Limited announce an integration of their technologies in a quest to transform ticketing for retailers in an increasingly complex multi-channel world. The new ticketing solution combines high-quality colour shelf-edge labels produced on Epson ColorWorks printer with the iRexM3 technology, enabling direct to store, real-time intraday pricing and promotion… Read More